In my book Publishing & Marketing Realities for the Emerging Author, I discuss at the length the benefits of Lightning Source for the Emerging Author. We’ve been with LSI for 3 years, and we love them. Although it seems that things are changing.
Thanks to a comment by a reader, this article was brought to my attention:
I find this article interesting on many levels, first the concept of taking a short discount. 55% is the industry standard discount, but this article recommends 20% discount, giving the author more of a “royalty” from each sale. Quite interesting really, but this must be if you only intend to sell on Amazon. I know B&N won’t buy a book at only 20% off cover, or at least they wouldn’t. That said, we sell so few books through B&N, it might be worth changing the discount percentage as an experiment.
Also in my book, I talk very briefly about Amazon’s CreateSpace, and how it is definitely beneficial to the emerging author and could be the way to go under some circumstances. Still, I didn’t recommend them, but this change in Amazon’s distribution may just make me change my mind. For my new titles printed later this year, I might just go with CreateSpace for them, or at least so both LSI and CreateSpace as Friedlander recommends.
This just goes to show all of us just how fast the industry is changing. My book was written seven months ago, and it’s already out of date. Amazing. Time for a second edition, I think.