Tag: reality

  • Totally Square

    A few weeks ago at a fantasy convention, a colleague turned me on to SQUARE. And it is the coolest. thing. ever. Ethan and I have been on the road promoting and selling our books for over three years now. In doing so, we had to get a merchant account, because without one you’re unable…

  • Self-Publishing’s Golden Goose

    If you pay attention to the publishing world at all, then you have heard the name Amanda Hocking. You likely have also heard the name J. A. Konrath. They are currently the greatest self-publishing success stories circulating cyberspace, but others are not far behind. Amanda Hocking is 26-years-old and lives in Minnesota. She has already…

  • Are You Rich?

    Often times at our events, I get asked this same question (usually by tweens) when they find out I’m an author. They ask, “Are you rich?” I have to really, really try not to laugh at that question. Really. Really. Try. Sure, it’s the kids who actually ask, but I don’t doubt that many, many…

  • Mandatory Returns & Kindle

    Back in November 2008, we had a great book signing (one of our first ever) at the Borders in Collin Creek Mall (Plano, TX). We sold 13 books! Whereas most authors sell an average of 1-5 books, 13 is pretty great! Over the holidays last month, I found myself back at Collin Creek Mall for…

  • Amazon & the Future of Publishing

    This issue keeps popping up on my radar. Even on Twitter, and through the recent #140 character conference, the question remains on what will happen to big publishing if they don’t change. At BEA in 2009, it was noted that big publishers are in greater financial dire straights than the little indie publisher. The NY…

  • Welcome Friends!

    Welcome friends to my new blog. I’m branching off from the C&E Blog to focus my efforts on a soon-to-be-released nonfiction book to help emerging authors decide on the best publishing avenue and marketing strategy for their book(s). With this blog, I hope to post three times a week on the publishing industry, marketing/social networking,…

  • Vanity/Subsidy (POD) Publishing

    The last of the Four Basic Choices is Vanity Publishing. Normally when people say “self-publishing,” they mean this, which is why I don’t consider owning your own publishing company as “self-publishing” when talking to the public. It’s published by an independent publisher. Self-published really means Vanity Publishing in most circles. I don’t recommend this option…

  • "Self Publishing" Pros & Cons

    Quick summary of “Self-Publishing” Pros & Cons before we wrap this series up with Vanity Publishing (what people generally mean when they say “self-published”) tomorrow. PROS You’re the master/mistress of your own destiny Keep all the rights to your story, characters, merchandising, film/TV, etc Don’t have to wait years to see your book in print…

  • Getting into Bookstores

    If you want to do bookstore signings in Barnes & Nobles, you must make your book RETURNABLE when you set up your title through Lightning Source. You can choose to have LSI either destroy the books or ship them to you. Either way, you’re paying for the returns. It comes out of your income/royalties from…

  • Lightning Source Distribution

    There are two main book wholesalers: Ingrams and Baker & Taylor. If you have your book available in these two places, then it’ll be available virtually everywhere books are sold. Baker & Taylor have a partnership program for small publishing houses. It’s costs around $300 to sign up for it; however, if you go through…